- Understand the business objectives: Why are we changing? What do we want to achieve?
- Describe the destination: How will it feel when we reach our destination? Which direction is it from here?
- Describe the journey, roadmapping the increments (expeditions) and iterations (stages); Who is going where and when? How will this transformation affect me?
- Set the score: the leading score showing direction and progress, and the lagging score showing how close we are to our objective.
- Provide teams with training, tools and practices just-in-time: what they need, when they need it, so they can improve their standards.
- Set a cadence and deliver, reflect and improve.